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Oliver Buchannon
Emma Wharton Love

AI strategy

+2

Spark Intelligence #51: The agency rebuilt around AI

Jul 13, 2026

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8 min read

Spark Intelligence #51: The agency rebuilt around AI

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI strategy

+2

Spark Intelligence #50: The Cannes AI download – your six-month head start

Jun 29, 2026

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13 min read

Spark Intelligence #50: The Cannes AI download – your six-month head start

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love
Spark Intelligence #49: Your client wants you to use AI – then expects to pay less for it. Is it time to change the conversation?

Jun 8, 2026

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8 min read

Spark Intelligence #49: Your client wants you to use AI – then expects to pay less for it. Is it time to change the conversation?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

May 11, 2026

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9 min read

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #46: The tools for every stage of your team's AI maturity

Apr 27, 2026

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10 min read

Spark Intelligence #46: The tools for every stage of your team's AI maturity

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Your copy of the Spark Report is ready

Apr 15, 2026

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5 min read

Your copy of the Spark Report is ready

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

Mar 30, 2026

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13 min read

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

Mar 16, 2026

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13 min read

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

Mar 2, 2026

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9 min read

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

Feb 23, 2026

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7 min read

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

Feb 16, 2026

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14 min read

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #40: The agent era and what your agency should do about it

Feb 9, 2026

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16 min read

Spark Intelligence #40: The agent era and what your agency should do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

Jan 26, 2026

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19 min read

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

Jan 19, 2026

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15 min read

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

Jan 5, 2026

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12 min read

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

Dec 15, 2025

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15 min read

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Why your production partners may be moving faster than you - and what we can learn

Dec 10, 2025

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9 min read

Why your production partners may be moving faster than you - and what we can learn

Planning your 2026 AI strategy? Here’s How two agencies are already doing it

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

Dec 1, 2025

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19 min read

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI tools

Get Weaving: How visual-programming AI tools are redrawing the creative process

Nov 24, 2025

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8 min read

Get Weaving: How visual-programming AI tools are redrawing the creative process

From Spark's Creative AI Coach Matthew Maxwell

Emma Wharton Love
Matthew Maxwell
Emma Wharton Love, +1

AI Tips

+1

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

Nov 17, 2025

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16 min read

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

Oct 27, 2025

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17 min read

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

Oct 13, 2025

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21 min read

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

The AI brief for creative leaders to grow your business and career

Emma Wharton Love
Jules Love
Emma Wharton Love, +1

Spark News

We've written the AI book we wish existed – read Chapter One now

Oct 6, 2025

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2 min read

We've written the AI book we wish existed – read Chapter One now

Emma Wharton Love
Jules Love
Emma Wharton Love, +1

AI Tips

+2

Spark Intelligence #30: Where does your agency stand in the great AI divide?

Sep 29, 2025

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14 min read

Spark Intelligence #30: Where does your agency stand in the great AI divide?

The Spark Report AI in Creative Agencies industry benchmark edition

Emma Wharton Love
Emma Wharton Love

Spark News

+2

Spark Intelligence #29: How to use AI without killing your creativity + AI's impact on hiring

Sep 15, 2025

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14 min read

Spark Intelligence #29: How to use AI without killing your creativity + AI's impact on hiring

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love
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