Emma Wharton Love

Founder & CEO Emma sees AI not merely as an efficiency tool, but as a launchpad for unprecedented innovation and creativity. Her proudly 'squiggly' career spans running her own design studio, leading hybrid working for Parliament, future of work policy at the Cabinet Office, to advising AI startups and a long time strategist for building and workplace design. At Spark, Emma oversees strategy, growth, marketing and operations.

Spark Intelligence #54: What's your AI Maturity Score?

Aug 24, 2026

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7 min read

Spark Intelligence #54: What's your AI Maturity Score?

The AI brief for ambitious agencies and brands, by Spark AI

Emma Wharton Love

Spark Intelligence #53: The five questions every agency asks us + what's launching in September

Aug 10, 2026

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5 min read

Spark Intelligence #53: The five questions every agency asks us + what's launching in September

The AI brief for ambitious agencies and brands, by Spark AI

Emma Wharton Love

Spark Intelligence #52: Everyone's talking about dogfooding

Jul 27, 2026

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9 min read

Spark Intelligence #52: Everyone's talking about dogfooding

The AI brief for creative leaders to grow your business and career, by Spark AI

Chris Caira, +1

AI strategy

Spark Intelligence #51: The agency rebuilt around AI

Jul 13, 2026

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8 min read

Spark Intelligence #51: The agency rebuilt around AI

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI strategy

Spark Intelligence #50: The Cannes AI download – your six-month head start

Jun 29, 2026

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13 min read

Spark Intelligence #50: The Cannes AI download – your six-month head start

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

Spark Intelligence #49: Your client wants you to use AI – then expects to pay less for it. Is it time to change the conversation?

Jun 8, 2026

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8 min read

Spark Intelligence #49: Your client wants you to use AI – then expects to pay less for it. Is it time to change the conversation?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

May 11, 2026

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9 min read

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #46: The tools for every stage of your team's AI maturity

Apr 27, 2026

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10 min read

Spark Intelligence #46: The tools for every stage of your team's AI maturity

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Apr 15, 2026

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5 min read

Your copy of the Spark Report is ready

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

Spark News

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

Mar 30, 2026

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13 min read

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

Mar 16, 2026

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13 min read

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

Mar 2, 2026

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9 min read

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

Feb 23, 2026

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7 min read

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

Feb 16, 2026

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14 min read

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #40: The agent era and what your agency should do about it

Feb 9, 2026

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16 min read

Spark Intelligence #40: The agent era and what your agency should do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

Jan 26, 2026

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19 min read

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

Jan 19, 2026

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15 min read

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

Jan 5, 2026

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12 min read

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

Dec 15, 2025

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15 min read

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Why your production partners may be moving faster than you - and what we can learn

Dec 10, 2025

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9 min read

Why your production partners may be moving faster than you - and what we can learn

Planning your 2026 AI strategy? Here’s How two agencies are already doing it

Emma Wharton Love

AI Tips

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

Dec 1, 2025

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19 min read

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI tools

Nov 24, 2025

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8 min read

Get Weaving: How visual-programming AI tools are redrawing the creative process

From Spark's Creative AI Coach Matthew Maxwell

Emma Wharton Love, +1

AI Tips

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

Nov 17, 2025

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16 min read

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

Spark News

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

Oct 27, 2025

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17 min read

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love

AI Tips

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

Oct 13, 2025

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21 min read

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

The AI brief for creative leaders to grow your business and career

Emma Wharton Love, +1

Emma Wharton Love

Spark Intelligence #54: What's your AI Maturity Score?

Spark Intelligence #53: The five questions every agency asks us + what's launching in September

Spark Intelligence #52: Everyone's talking about dogfooding

Spark Intelligence #51: The agency rebuilt around AI

Spark Intelligence #50: The Cannes AI download – your six-month head start

Spark Intelligence #49: Your client wants you to use AI – then expects to pay less for it. Is it time to change the conversation?

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

Spark Intelligence #46: The tools for every stage of your team's AI maturity

Your copy of the Spark Report is ready

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

Spark Intelligence #40: The agent era and what your agency should do about it

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

Why your production partners may be moving faster than you - and what we can learn

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

Get Weaving: How visual-programming AI tools are redrawing the creative process

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

Spark Intelligence

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