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Spark Intelligence #48: We tested Claude, ChatGPT and Gemini for two weeks (the answer wasn't what we expected)

May 26, 2026

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8 min read

Spark Intelligence #48: We tested Claude, ChatGPT and Gemini for two weeks (the answer wasn't what we expected)

The AI brief for creative leaders to grow your business and career, by Spark AI

Asta Vallis
Chris Desai
Asta Vallis, +1

AI Tips

+2

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

May 11, 2026

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9 min read

Spark Intelligence #47: Inside one agency's AI operating system + SOP prompts that save you hours

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #46: The tools for every stage of your team's AI maturity

Apr 27, 2026

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10 min read

Spark Intelligence #46: The tools for every stage of your team's AI maturity

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Your copy of the Spark Report is ready

Apr 15, 2026

•

5 min read

Your copy of the Spark Report is ready

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

Mar 16, 2026

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13 min read

Spark Intelligence #44: AI and junior roles is a huge question. But there's a bigger one hiding in your org chart

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

Mar 2, 2026

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9 min read

Spark Intelligence #43: The AI literacy benchmark just landed – and you'll want to check yourself against it immediately

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

Feb 23, 2026

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7 min read

Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

Feb 16, 2026

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14 min read

Spark Intelligence #41: Is AI making your agency faster or just more exhausted?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #40: The agent era and what your agency should do about it

Feb 9, 2026

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16 min read

Spark Intelligence #40: The agent era and what your agency should do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #39: What the data actually says about AI and agency performance

Feb 2, 2026

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9 min read

Spark Intelligence #39: What the data actually says about AI and agency performance

The AI brief for creative leaders to grow your business and career, by Spark AI

Jules Love
Jules Love

AI Tips

+1

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

Jan 26, 2026

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19 min read

Spark Intelligence #38: How agencies are actually using AI (not how they say they are)

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

Jan 19, 2026

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15 min read

Spark Intelligence #37: Build an AI flywheel in your agency - a 90 day plan

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

Jan 5, 2026

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12 min read

Spark Intelligence #36: What kind of AI leader are you? Plus six tips to future proof in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

Dec 15, 2025

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15 min read

Spark Intelligence #35: What creative teams really did with AI in 2025 + practical workflows, tool tests, and how to move forward in 2026

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

Why your production partners may be moving faster than you - and what we can learn

Dec 10, 2025

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9 min read

Why your production partners may be moving faster than you - and what we can learn

Planning your 2026 AI strategy? Here’s How two agencies are already doing it

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

Dec 1, 2025

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19 min read

Spark Intelligence #34: Google leapfrogs everyone, the copyright ruling that didn't answer the big question and eyes on McKinsey

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

Nov 17, 2025

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16 min read

Spark Intelligence #33: The future of production, the real state of AI skills and hiring in agencies today + a small tip that will make a huge difference

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

Oct 13, 2025

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21 min read

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

The AI brief for creative leaders to grow your business and career

Emma Wharton Love
Jules Love
Emma Wharton Love, +1

AI Tips

+2

Spark Intelligence #30: Where does your agency stand in the great AI divide?

Sep 29, 2025

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14 min read

Spark Intelligence #30: Where does your agency stand in the great AI divide?

The Spark Report AI in Creative Agencies industry benchmark edition

Emma Wharton Love
Emma Wharton Love

AI Tips

+3

Spark Intelligence #28: The creative job twist everyone missed, Nano Banana, and the simple AI game-changer for client onboarding

Sep 1, 2025

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13 min read

Spark Intelligence #28: The creative job twist everyone missed, Nano Banana, and the simple AI game-changer for client onboarding

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

AI tools

+2

Spark Intelligence #25: Creative revolt, ChatGPT Agent, vending machine chaos, and a tool to fight beige design

Jul 21, 2025

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16 min read

Spark Intelligence #25: Creative revolt, ChatGPT Agent, vending machine chaos, and a tool to fight beige design

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

AI Tips

+1

Spark Intelligence #23: What Cannes told us about AI and the future of creative business

Jun 23, 2025

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17 min read

Spark Intelligence #23: What Cannes told us about AI and the future of creative business

The AI brief for creatives leaders to grow your business and career. By Spark AI.

Emma Wharton Love
Emma Wharton Love

AI strategy

+1

Spark Intelligence—the AI news for creatives and marketers #019

Apr 28, 2025

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7 min read

Spark Intelligence—the AI news for creatives and marketers #019

The AI news you need to know to grow your business and your career

Emma Wharton Love
Emma Wharton Love

AI strategy

+1

Spark Intelligence—the AI news for creatives and marketers #018

Apr 14, 2025

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10 min read

Spark Intelligence—the AI news for creatives and marketers #018

The AI news you need to know to grow your business and your career

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence—the AI news creatives need to know #017

Apr 7, 2025

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9 min read

Spark Intelligence—the AI news creatives need to know #017

The AI news you need to know to grow your business and your career

Emma Wharton Love
Emma Wharton Love
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