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- Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)
Spark Intelligence #42: What happened when senior leaders pointed AI at their own roles (and how you can too)
The AI brief for creative leaders to grow your business and career, by Spark AI

👋 Greetings earthlings,
Emma here, co-founder of Spark AI. A couple of weeks ago, I ran a quick five – minute exercise with a powerhouse group of senior women – agency leaders, brand leads, consultants, and adtech experts – that I host every month. We usually trade AI workflows or advice, but this time we tried something much more immediate: we used AI to audit our own daily tasks and identify exactly where it could makes us either more efficient or effective.
By the end, every person walked out with a personal AI action plan that changed how they use AI to support their daily work. I’m sharing it here because the reaction was too good to keep behind closed doors. Most people are using AI to write, research, and plan for others, but almost nobody has turned it back on themselves to ask:
Based on what you know about me, how could I be using you better to support me in my work?
It’s so easy to get into a routine in how we use AI - this is a brilliant mirror to make sure we haven’t missed any tricks.
The brief: Use whatever AI tool you have – ChatGPT, Claude, Gemini, Copilot – and get it to analyse YOUR role. Not a client’s brief or a research project, but your own specific daily output. It will tell you the tricks you are missing in how you are using it.
The objective: Find out how you could be using AI to work more efficiently and produce better quality work.
A quick note (and a caveat): I put this exercise together quickly, so it isn’t a "perfected" or rigid framework – it’s the 80/20 rule in action. It’s designed to get you moving fast rather than being a masterpiece. I’m sure you’ll build on it and improve it once you start, but for a five minute investment, the impact is massive.
Every person in that room – all of them time–poor and managing massive responsibilities – walked away with something specific and actionable. Here is how to do it.
The 5-Minute AI Audit for your Role
Pick the route that matches your setup
Some companies switch off "memory" or "chat history". If your tool doesn't "remember" your chat history from day to day, or if you’re using a fresh login, or a new AI tool you haven’t used before, head straight to Route B.
Route A – If your AI tool has memory of your previous conversations
Use this if you have a primary AI tool that already has context from your previous work conversations.
Based on what you know about me and my work, I want you to do three things:
1. Identify 5 tasks I do regularly where I'm probably spending more time than I need to, and tell me specifically how AI could speed each one up
2. Suggest 3 areas where I could use AI to do higher quality, more detailed work in the same time I currently spend
3. Recommend a personalised AI toolkit I should build. Since I'm using [ChatGPT / Claude / Gemini / Copilot – delete as appropriate], focus on what I can build here – Custom GPTs / Claude Projects / Gems / Copilot Projects. For each one, give me a name, its purpose, and a one-line description of what instructions or content I'd give it. If there's a task where a different tool would be significantly better – for example, NotebookLM or Copilot Notebook for research-heavy reference work – flag that specifically. Also suggest how I could connect my systems together and move towards agentic workflows where AI handles multi-step tasks across my tools with less manual input from me.
If you don't know enough about my role to answer well, stop and ask me 5 targeted questions first to get the context you need.
Then:
4. For each tool in my recommended toolkit, write me the actual instructions, system prompt, or content I'd need to set it up – ready to copy and paste so I can build these today. For any tools outside of [ChatGPT / Claude / Gemini / Copilot] that you recommended, tell me exactly what to upload or configure.
Route B – If you are starting fresh or your AI tool has memory toggled off
If you’re starting fresh with a new AI tool start by giving it context: your job title, company type, main responsibilities, and what a typical week looks like. Then use the prompt from Route A.
The outputs you get are only as good as the context you give. If you're using a tool with memory – like Claude Projects or a Custom GPT you've built with your company context – the recommendations will be sharper. If you're starting cold, spend an extra minute giving it genuine detail about your week. If memory is switched off it’s even more important to make it interview you.
Most of the latest model releases are now designed to ask clarifying questions before they jump into a task. If yours doesn't – if it just spits out a generic list – don't settle for it. Tell it to ask you. Force the AI to "interview" you about your biggest bottlenecks. The sharper the questions it asks you, the more tailored (and useful) the final toolkit will be.
Go deeper: download the full exercise
The 5-minute version above gives you a quick snapshot. But I also put together a more thorough version – six prompts that take you from role discovery through to a complete AI toolkit with copy-and-paste setup instructions.
It's designed so you can either work through it yourself in 30–45 minutes, or run it as a team exercise. It includes a glossary of terms – useful if you've got people at different levels of familiarity.
Download:
Build your personal AI toolkit – the full exercise →
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If you run this with your team, I'd love to hear how it goes. I’d especially love to hear how you would improve it and build on it to be better. Reply to this email and tell me.
One thing to try this week
Pretty obvious, but copy the prompt above! Paste it into your AI tool of choice. Give it five minutes of your time. See what comes back.
Then – the most important bit – actually build just one of the things it suggests.
That's all for this edition. Let me know what you thought and see you next time,
Co-founder, Spark AI
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About Spark AI
Spark AI empowers creative and brand leaders turn AI curiosity into confidence through structured training and business transformation.
We have worked with 60+ agencies running AI Fundamentals workshops and AI Accelerator programmes based on our # 1 bestselling book Shift – AI for Agencies.
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