We've written the AI book we wish existed – read Chapter One now

Hi creative leader,

After two years working alongside 60+ agencies navigating AI adoption, our co-founder Jules has distilled what works into a practical field guide for agency leaders who want clarity, capability, and confidence in the AI era.

Jules’ new book Shift – AI for Agencies launches on Tuesday 4 November.

Does this sound like you?

• Leading a creative agency squeezed between client cost pressure and competitors moving faster with AI

• Overwhelmed by AI news, tools and tips, and looking for a clear, practical path through the noise

• Aware your team needs structure, not scattered experiments, but too busy to work it out alone

• Wanting to speak confidently to clients about AI, without undermining your value

• Ambitious to innovate, but realistic about protecting your margins and your people

If any of this feels familiar, this book was written with you in mind.

Download Chapter One today, free:

Inside, you’ll get a first look at:

• Why AI is as pivotal as digital was 25 years ago – and why agencies are first to feel the pressure

• How other agencies and brands are already using AI to win pitches and scale their creativity

• Practical frameworks like the AI Strategy Canvas and AI Readiness Assessment to help you move beyond experiments and take confident action

Download Chapter One now. We'll be in touch on publication day with a special launch offer. Questions in the meantime? Hit reply. We respond to everyone.

Emma & Jules
Spark AI

About Spark AI

We help creative and brand leaders turn AI experimentation into confidence - through structured adoption, upskilling and applied AI workflow building. Trusted by Oxford University Saïd Business School and backed by Innovate UK.

Find out more