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Spark Intelligence #48: We tested Claude, ChatGPT and Gemini for two weeks (the answer wasn't what we expected)

May 26, 2026

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8 min read

Spark Intelligence #48: We tested Claude, ChatGPT and Gemini for two weeks (the answer wasn't what we expected)

The AI brief for creative leaders to grow your business and career, by Spark AI

Asta Vallis
Chris Desai
Asta Vallis, +1

AI Tips

+2

Your copy of the Spark Report is ready

Apr 15, 2026

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5 min read

Your copy of the Spark Report is ready

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

Mar 30, 2026

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13 min read

Spark Intelligence #45: Only 15% of agencies have built AI into how they actually operate. Where do you sit?

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

Oct 27, 2025

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17 min read

Spark Intelligence #32: How the agency model is being rewritten and what to do about it

The AI brief for creative leaders to grow your business and career, by Spark AI

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

Oct 13, 2025

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21 min read

Spark Intelligence #31: OpenAI won't stop, and how to chose the right LLM for your business

The AI brief for creative leaders to grow your business and career

Emma Wharton Love
Jules Love
Emma Wharton Love, +1

Spark News

We've written the AI book we wish existed – read Chapter One now

Oct 6, 2025

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2 min read

We've written the AI book we wish existed – read Chapter One now

Emma Wharton Love
Jules Love
Emma Wharton Love, +1

AI Tips

+2

Spark Intelligence #30: Where does your agency stand in the great AI divide?

Sep 29, 2025

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14 min read

Spark Intelligence #30: Where does your agency stand in the great AI divide?

The Spark Report AI in Creative Agencies industry benchmark edition

Emma Wharton Love
Emma Wharton Love

Spark News

+2

Spark Intelligence #29: How to use AI without killing your creativity + AI's impact on hiring

Sep 15, 2025

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14 min read

Spark Intelligence #29: How to use AI without killing your creativity + AI's impact on hiring

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

AI Tips

+3

Spark Intelligence #28: The creative job twist everyone missed, Nano Banana, and the simple AI game-changer for client onboarding

Sep 1, 2025

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13 min read

Spark Intelligence #28: The creative job twist everyone missed, Nano Banana, and the simple AI game-changer for client onboarding

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

Spark News

+2

Spark Intelligence #27: Why the agencies getting ahead aren't chasing every AI tool

Aug 18, 2025

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18 min read

Spark Intelligence #27: Why the agencies getting ahead aren't chasing every AI tool

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

Spark News

+3

Spark Intelligence #24: What WPP, Rightmove and OLIVER just revealed about how they use AI

Jul 7, 2025

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13 min read

Spark Intelligence #24: What WPP, Rightmove and OLIVER just revealed about how they use AI

The AI brief for creatives leaders to grow your business and career.

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Spark Intelligence—the AI news creatives need to know #021

May 27, 2025

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12 min read

Spark Intelligence—the AI news creatives need to know #021

AI and Environmental Impact

Emma Wharton Love
Emma Wharton Love

AI tools

+2

Spark Intelligence—the AI news for creatives and marketers #020

May 12, 2025

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13 min read

Spark Intelligence—the AI news for creatives and marketers #020

The AI news you need to know to grow your business and your career

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence—the AI news creatives need to know #017

Apr 7, 2025

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9 min read

Spark Intelligence—the AI news creatives need to know #017

The AI news you need to know to grow your business and your career

Emma Wharton Love
Emma Wharton Love

AI Tips

+2

Spark Intelligence #15: Agents at home and the AI gender gap you can't ignore

Mar 10, 2025

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12 min read

Spark Intelligence #15: Agents at home and the AI gender gap you can't ignore

The AI news for creatives and marketers by Spark AI

Emma Wharton Love
Emma Wharton Love

Spark News

+1

Meet the experts: Our new AI Coaches + fresh industry insights

Mar 3, 2025

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4 min read

Meet the experts: Our new AI Coaches + fresh industry insights

Get to know Spark's new AI Coaches

Emma Wharton Love
Emma Wharton Love
Spark Intelligence

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