Greetings earthlings,

We’ve got some exciting news to share! Finding the right experts in AI, creativity, marketing, and leadership to grow our Spark AI team isn’t easy - it's like finding needles in a haystack. But we’ve done it! Today, we’re introducing three incredible people who are joining our growing team of AI Coaches.

Alongside Jules and Emma, fellow earthlings Matthew, Simone and EJ will be matched to clients based on sector and expertise, ensuring that every project benefits from the perfect mix of creative thinking, AI-savviness, and strategic leadership.

We are also super excited to welcome Anya Turk to Team Spark as our new Operations Assistant 🎉. Expect to hear from Anya if your team is onboarding onto one of our AI programmes, scheduling workshops and all that good stuff.

Meet our new AI Coaches

Matthew Maxwell

A communication design expert with 25 years in interaction design, Matthew has led award-winning projects for global corporations, government bodies, and startups. He’s held senior creative leadership roles at Sapient, Imagination, and Blue Barracuda, delivering large-scale interactive experiences for Jaguar Land Rover, Rolls-Royce, and RBS. As Senior Experience Director at Oracle, he led strategic research, storytelling, and marketing initiatives. Matthew’s digital and interactive artworks are held in collections at the Victoria & Albert Museum and Tate Gallery. Currently pursuing a PhD at Middlesex University, he’s exploring how Generative AI is shaping art and the creative industries.

Simone Carasco

A speaker, coach, and mentor, Simone has upskilled hundreds of professionals in responsible AI adoption, helping them embrace the technology while demystifying fears. Founder and CEO of EvolvedMe Training & Consulting, she blends creativity with corporate expertise, drawing from a background in theatre and senior leadership, she has transformed workplaces and empowered leaders for over 15 years. She’s also developing Jay Genius, an animated children’s series celebrating racial diversity.

Emma Jackson (EJ)

An award-winning Executive Producer and Prompt Engineer, EJ has spent a decade at the intersection of technology and creativity. She’s produced world firsts in AI marketing for Deutsche Telekom, EY, and Garnier. A leader in digital transformation, she has worked with the UK Government’s Department of International Trade and is dedicated to helping agencies harness AI without losing the human touch.

Want to chat with one of our AI Coaches about how AI can elevate your agency’s creativity? Drop us a line, we’d love to hear from you! [email protected]

AI in Creative Agencies: 2025 Update 📊

We’ve just updated our AI in Creative Agencies 2025 report with new insights from 30 more agencies. If you want to be the first see what your peers are doing with AI — and what’s next — hit reply and we’ll send you your copy before it goes to anyone else.

Exciting times ahead,

— Emma & Jules